Building Your Sales Department

💼 Building Your Sales Department
Cold calls, warm leads, CRM, KPIs, and revenue growth in 90 days, without owner involvement in operations
Meta Management HR & Consulting
BOOK A CONSULTATION
Stanislav Kazakov
Founder of Meta Management HR & Consulting,
an expert with 16 years of experience in team building and systematic organization of business processes.
Consulted businesses in various fields—from engineering companies to online schools and restaurants.
Successfully scaled his own projects: an IT company, retail stores, and an international business club.
Author of methodologies for creating sales, product, and marketing departments, based on clear and repeatable processes.
Goal: eliminate chaos, reduce workload, and make team work calm and productive.
🎯 WHY YOU NEED THIS
📉 If your current sales system:
is not scalable
relies on one or two "strong" managers
loses leads due to poor handling
doesn't provide predictable numbers
or simply could bring in more
then you are losing money every month.
⚡ In 2–3 months, we will transfer to you a system where:
any manager sells according to a script
you don't need to personally train each new hire
leads are processed quickly and according to regulations
sales can be scaled
Return on Investment:
in projects with a client LTV of 20–30 thousand ₽, the system pays for itself already at the launch stage
with active department refinement — profit growth of +10% in 2 months, then we scale further
🛠️ STAGES OF WORK
1
Diagnostics and Design
Timeline: 2–4 days
🔍 What we do:
We talk to each manager: analyze the funnel, identify losses
Assess competencies, workflows, personal conversion rate
Analyze lead generation channels: what brings leads, what wastes budget
Prepare a plan for strengthening and an accurate growth forecast
📈 Result:
You get a complete picture of where you are losing money and how to fix it.
➕ Bonus:
initial revenue growth forecast after implementation.
Sales System, Scripts, and Materials
Duration: 5–10 days
📦 What we create:
Call scripts: cold, warm, expert meetings
Communication templates and incoming inquiry processing
Sales presentations and offers
KPIs + Motivation system: process-based salary, performance-based bonuses
Adaptation system: new employee adapts in 3–7 days
🎯 Result:
A system where managers' competencies are not crucial — everyone works according to instructions and delivers results.
➕ Bonus:
Employee learns independently — manager doesn't spend time on onboarding.
Hiring and Strengthening the Team
Duration: 7–14 days
👥 What we do:
Recruit/recommend employees: for cold calls, meetings, and closing deals
Eliminate weak performers, strengthen strong ones
Set up control: CRM, telephony, end-to-end analytics
We listen to calls ourselves, provide feedback
📈 Result:
A functional team with clear roles and tasks is assembled.
➕ Bonus:
you receive a recruitment methodology tailored to your needs (vacancies, interviews, checklists).
Scaling
Term: 30–60 days
🚀 What we do:
Increase the number of managers
Strengthen inbound and outbound funnels
Select a Sales Head (internal or external), train them
Transition to support: you manage the system yourself
📈 Result:
A stable department, ready for growth
➕ Bonus:
the system scales without your involvement — add new salespeople without a drop in performance.
🚀 What the owner gets in the end
📈 Sales growth from the first months
Sales grow within the first 1-2 months due to a proper structure, working scripts, and an increased number of meetings. Everything is recorded, analyzed, and refined.
⏰ Systemic work
The entire system runs like clockwork. Sales scale without quality degradation. Everything depends only on production capacity, not on whether the sales team can handle it.
👑 The owner is no longer the main salesperson
They can sell if they want, "for love" or inspiration — not because nothing works without them.
👨‍💼 Simple, manageable structure
No need to be the Head of Sales yourself. A clear management structure emerges: we will appoint or find a person, train them, and they will keep everything under control.
🔁 Every employee is replaceable
The system does not rely on "stars." Any reasonable manager quickly gets up to speed and works according to instructions.
🕊️ Owner's freedom
They step away from sales operations. They stop propping up the department and start building the company at scale.
SIGN UP FOR A TOUR
📦 Sales Department Building Tariffs
Duration: 3 months. Format: online, with immersion in your business.
START
You get one hired manager whom we guide through weekly meetings and reporting, set up their KPI system and scripts, and after 3 months, transfer all management to you.
Funnel and weak points diagnostics
KPI and motivation system development
Scripts: cold, inbound, meetings
Correspondence and presentation templates
Adaptation plan for the employee for 3–7 days
Hiring 1 manager
Management and control instructions
➕ Weekly meeting, call listening, and script refinement
50 000₽ /month
GROWTH
You get two managers whom we hire, train, and control through daily meetings and reporting, gradually transferring the system to you after full implementation.
All items from the "START" tariff
Hiring and adaptation of up to 2 managers
Manager training (weekly Zoom)
Chat support and key metric control
Daily meeting, call listening, and script refinement
Recommendations for CRM setup, reporting, and dashboards
KPI performance control
➕ Daily meeting, call listening, and script refinement
150 000₽ /month
SYSTEM
You get two new managers and a Head of Sales (internal or new), with whom we work daily, manage the process, train, and fully implement the department. If you have an existing team, we take over its management (up to 5 managers), strengthening and integrating it into a unified system.
All items from the "GROWTH" tariff
Hiring and adaptation of up to 2 managers + Head of Sales
Transfer of management methodology to the Head of Sales
Head of Sales training (funnel, motivation, control)
Full cycle department management without owner's participation
Group Zoom training for managers (once/month)
Ready-to-scale system: just add new members
➕ Management training
250 000₽ /month
📌 Additionally:
Extra payment for hiring each new manager — 30 000 ₽/month
One-time payment for 3 months is possible with a discount
All methodological materials and the system remain with you forever
🧠 Modular System: Build Your Sales Department Like a Constructor
Assemble your ideal sales department by choosing only the modules essential for your business. This flexible system allows you to precisely strengthen weak areas or build a full-fledged department from scratch, tailored to your needs and budget.
Strategic Session: Your Sales Growth Plan
Get a concrete, personalized action plan to strengthen your sales department in just 2 hours. We will conduct an in-depth analysis and show you how to increase your revenue by identifying hidden opportunities.
📊 What we do in the session:
Detailed analysis of the sales funnel, identifying all losses.
Assessment of your team's competencies and workflows, analyzing individual conversion rates.
Analysis of all customer acquisition channels: what brings leads and what wastes the budget.
Formulation of a step-by-step plan for strengthening and an accurate forecast for revenue growth.
📈 Your result:
You get a complete and clear picture of where you are losing money, and concrete steps on how to fix it. In addition, we will provide an initial forecast for revenue growth after implementing our recommendations.
SIGN UP FOR A STRATEGIC SESSION
💸 How the Product Pays for Itself
Owner's Time is Freed Up
The owner doesn't have to sit in the CRM, listen to calls, or close deals themselves.
Sales Growth
The system generates more calls, more meetings, and more deals. In most cases, revenue grows by 10% or more within the first month.
Salespeople Deliver Results
The owner steps out of the process, and sales don't drop. They can freely focus on strategy, new ventures, and development.
Fast Employee Onboarding
No need for 2-month onboarding processes. New employees start selling within a week. Not a good fit? We replace them without unnecessary hassle.
The System Stays with the Company
This isn't a one-time launch. It's a system that can be used for years: with new people, in new departments, and in new markets.
REAL IMPLEMENTATION CASES
1
✅ Accounting Company
Before: fear of delegating, owner was the best employee in their company.
What we did: built an organizational structure, implemented delegation, automated hiring, distributed areas of responsibility.
Result: the owner stopped personally managing clients, management became simpler.
Growth: owner's productivity within 1 month.
2
✅ Public Speaking Academy
Before: all sales went through the founder, there was no team.
What we did: created a micro sales department of 3 managers, implemented structure and control, distributed roles.
Result: the owner focused on the product.
Growth: sales by the team, revenue growth by 25%.
3
✅ Children's Stroller Manufacturing
Before: stagnation, chaos in processes, lack of management system.
What we did: built the department structure, set up accounting and control, automated key processes.
Result: the business emerged from stagnation, processes became manageable.
Growth: revenue by 30% in 3 months.
✅ TIMEBIZ — Business Club
Before: no sales department as a system. All sales were made manually and inconsistently by the co-founder.
What we did: built a department from scratch, wrote scripts, implemented CRM and a motivation system. Sales were conducted by managers, without the founder's involvement.
Result: the strongest sales in the club's history, club growth in 3 countries.
Growth: deals with a check of 1 million ₽ were closed by employees without the owner's participation. The department was managed by a hired Head of Sales.
✅ SpecAviaGroup — Pest Control for Enterprises (150 employees)
Before: no cold sales, outsourcing attempts yielded no results, chaos in management.
What we did: built the company's organizational structure, implemented standards, wrote scripts. Launched cold calls: meetings started from the 1st week.
Result: regular incoming meetings began, despite previous contractors showing no results.
Growth: first meeting appointments as early as the 2nd day of launching scripts and team.
REAL IMPLEMENTATION CASES: CLIENT TESTIMONIALS
Our clients share their experiences and results after implementing the new sales system. Read how we helped them scale their businesses, optimize processes, and increase profits.
Review from Anna Churilova, Reindeer Children's Stroller Manufacturing
Starting Point: income 1,714,575 ₽/month. After training: income 2,230,435 ₽/month. Growth of ~30%.
I didn't expect super-fast results in terms of money growth, as my niche has a high deferred demand. More importantly, I implemented a lot of new things in my work in two months! I worked on the organizational structure, learned how to hire correctly, created a motivation and KPI system, hired new employees, set up CRM and telephony, tweaked promotion, and developed a sales structure. And many other smaller tasks.
In just two months, I virtually reassembled the business! Now we are operating at a new level, and growth is inevitable! Everything is effective, efficient, and spot on! If you're not lazy, you can do a lot for your business during the training period! I am very grateful!
Review from Nelly Karacharova, Accounting Company
My request: I faced serious problems with hiring and delegation, continuing to do everything myself, even with employees. Issues with organization, motivation, and control forced me to handle the entire growing client volume alone.
How the problem was solved: We started with a strategic session, defined goals, and developed a plan. Stanislav helped at every stage, providing assignments that brought tangible results. It was easy and productive to work.
What changed: We hired a new team; I received tools for quick hiring and developing job descriptions with clear salaries and KPIs. I learned how to distribute tasks and delegate work. Stanislav helped me overcome fears and doubts, strengthening my confidence. Now I am working on new projects and can calmly go on vacation, trusting the team.
I definitely recommend Stanislav Kazakov to all entrepreneurs who doubt their team or themselves. This is not just training but a real transformation. Thank you, Stan!
Review from Yana Zhuravleva, Founder of the Speakers Academy and Business Event Organizer
Huge thanks to Stanislav Kazakov for his professionalism and powerful results. I had a clear request — to build a working sales system from scratch, and in just two months, this system was created.
Everything is built to a level where every element works precisely and effectively: from interacting with clients to achieving results in event sales. As an owner, I now clearly understand how to manage a manager within this system. Such a robust result truly works, and I fully share Stanislav's approach: no unnecessary words, just action. This resonates with me, and I sincerely recommend Stanislav to anyone who needs to build, organize, or create something.
I am confident that when our team reaches a level where even more leads come in, I will turn to Stan again for further growth and expansion. This asset is truly great; it can be passed from hand to hand, and it will work. And a special thank you for teaching me so much about management in parallel — that is priceless. Thank you, Stan!
🎁 ADDITIONAL BENEFITS
✅ Recruitment Methodology:
Vacancies, interviews, selection
Owner/Sales Head training: how to avoid hiring inefficient staff
✅ Scripts that work based on system, not manager's charisma
Sales happen even with new hires
Every step is documented: from cold call to meeting
✅ Training and Onboarding
New hires learn independently, supervisor only certifies knowledge
Control points at each stage
✅ Painless Scaling
Funnel and system scale without failures
Department operates without constant owner involvement
SIGN UP FOR A TOUR
IS HE STRONG?
TEST YOUR SALES DEPARTMENT
Go through our checklist to assess the effectiveness of your sales department and its readiness to cope with current challenges. You will be able to identify weaknesses and understand what needs to be improved to reach the level of market leaders.
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💬 OUR KEY DIFFERENCES
❌ This is not a course.
✅ This is a turnkey implementation with your results as the priority.
We personally select and train people
We personally participate in planning meetings, analyses, and implementation
We check how each element works — and fine-tune it
You get a department that works without you
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